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 WindowsMobileToday > News > Mobile Users Want Local Content

Mobile Users Want Local Content

By Michelle Megna
June 12, 2009

Localized content for mobile devices is in high demand, with growth in use of mobile browsers and downloaded apps accelerating at a fast clip, according to comScore Mobile.

The online research firm's latest data shows that the number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009. The study defines "local content" as "searching for information on maps, movies, business directories or restaurants."

Furthermore, the mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34 percent versus year ago, according to comScore.

However, the strongest growth in the category is coming from downloaded applications, which grew 83 percent versus year ago, followed by SMS at 72 percent, according to comScore.

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